An oft repeated question we are asked is that whilst solid wall insulation is great  what is the payback period ? This also applies to other types of Green Technology and the importance of the payback period is stressed all the time by the media and also by the environmental pressure groups. It is as if there exists a parallel world in which only energy saving devices exist and it is called Planet Payback.

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I personally just cannot see what all the fuss is about and why no other product range is put under the payback microscope and an ownership decision is based around the return on capital spent acquiring it. When we buy an oven or a condensing boiler or even a car we don’t ask the sales person how long the payback period is !  Similarly when installing new windows how many of us have want to know the payback period and have then based our decision on whether we recoup our money within 10 or 15 years ?

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It seems completely irrational and detracts away from the real reason most people take action ie they feel cold in the house, the house is damp or the heating bills are getting ridiculous . In the case of an existing cement rendered property where the render is failing the home owner has got to replace the outside coating anyway !

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I believe we should ignore the payback calculation and instead revert to common sense. If the product – wall insulation in this case – solves the problem and is affordable and trustworthy then go ahead and buy it. The fact it is also great for the environment is an added bonus and surely makes the decision simple.

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So, forget payback and just ask yourself the following ;

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Will it solve my problem ?

Is it trustworthy ?

Does it help the environment?

Can I afford it ?

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If the answers to the above are yes, then just DO IT !!

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